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Voorhees Town Center, a Simon PR client, will introduce a new Farmers Market on May 19 featuring a variety of locally cultivated, healthy items. The Grand Opening will offer free family activities including a petting zoo, tractor rides and face-painting.
Putting you in the media spotlight every day; that's what our clients expect and it's what we do best. We match our clients' news with today's hot topics, apply our creative magic and leverage our relationships with reporters, editors and producers to deliver the stories that matter most.
Cherry Hill Mall Plans Next Phase
Pennsylvania Real Estate Investment Trust (PREIT) invested $220 million in redeveloping Cherry Hill Mall in 2009, reinvigorating it as a top fashion destination for the Greater Philadelphia region. Now, Cherry Hill Mall continues to rapidly expand, increasing sales and ushering in a new era of retail for Southern New Jersey. After PREIT’s announcement of President of PREIT Services, LLC and PREIT-RUBIN, Inc. Joseph Coradino to become Chief Executive Officer of PREIT, Simon PR pitched and secured a feature story in the Courier-Post on Coradino’s vision for Cherry Hill Mall as CEO. Read more.
PHILADANCO Founder Tells Her Story at PNC Event
PNC’s annual luncheon for its Black History Month Celebration featured author and Temple professor Brenda Dixon Gottschild and Joan Myers Brown telling the backstage story of how PHILADANCO’s founder Brown mentored generations of African American dancers. Bobbi Booker with The Philadelphia Tribune covered the event, which captivated 100 leaders of Philadelphia’s African American community. Read more.
Aldan Resident Struts his Stuff in Annual Mummers Bash
To shine a spotlight on the 2012 Philadelphia Mummers Parade, Simon PR interviewed Mummers from each of the counties in the Greater Philadelphia region and shared their stories with the local daily newspapers. Laura Wisely, with the Delaware County Daily Times, wrote a feature story about Kenny Medeiros, dedicated captain of the Hog Island Fancy Brigade. Read more.
Interesting Factoids
“If you can offer the media information and data that are unique, you’ve got a great chance at piquing their interest. People love statistics and so does the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.”
Mora, A. (2012). 2 PR Secrets: Using Statistics & Offering an Exclusive. Top Story PR. Retrieved from http://topstorypublicrelations.com/2012/04/13/2-pr-secrets-using-statistics-offering-an-exclusive/
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“Who doesn’t want to do what Simon says? Their ideas are right on and their creativity is at the forefront.”