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National Public Gardens Day will be celebrated nationwide on May 10. With the most public gardens of any American metropolitan region, Philadelphia is an epicenter of activity. Simon PR was engaged by Los Angeles based Worldcom Partner, The Pollack PR Marketing Group, to support its client Rain Bird with the company’s sponsorship of the American Public Gardens Association national program.
Putting you in the media spotlight every day; that's what our clients expect and it's what we do best. We match our clients' news with today's hot topics, apply our creative magic and leverage our relationships with reporters, editors and producers to deliver the stories that matter most.
FMC Corporation Funds Teacher Education with $100,000 Grant
To help teachers inspire the next generation of scientists, FMC has introduced "Teaching the Science of Curiosity,” a professional development program for Philadelphia School District teachers. The initiative launched with free workshops and a teachers’ lounge at the Philadelphia Science Festival and continues with a Summer Science Institute by The Franklin Institute.
Simon PR planned the announcement at Hill Freedman Middle School in the West Oak Lane neighborhood. In attendance, were Philadelphia School District Superintendent, Dr. William Hite, Jr., representatives from the Science Festival, and FMC scientist Dr. Frank Zawacki, who taught students how to make gummy worms.
Fox-29's Claudia Gomez reported and 6-ABC sent a camera. Other media that covered the announcement included The Philadelphia Tribune, KYW Newsradio, Newsworks.org, Technical.ly Philly and Geekadelphia.com.
Simon PR also developed a series of eblasts to gain teacher participation at the Science Festival workshops. Read more.
Shire's Great Food Fight! Benefiting Philabundance Kicks Off with Hugh High School Pep Rally
Highschoolers from across the region are joining forces to help the hungry in Shire's Great Food Fight Benefiting Philabundance. The goal: collect 100 tons of food in two weeks. To excite the students Shire brought them together at a high-energy pep rally featuring a mascot free-throw competition. Simon PR secured broadcast coverage on 6ABC. Two of the region's top suburban newspapers, the Daily Local News and the Main Line Times ran print stories and online photo galleries. We also interviewed students, teachers, and Shire employees for a YouTube video. Read more.
PNC Hosts One of the Last, Local Tuskegee Airmen during Annual Black History Month event
The Philadelphia Tribune, the nation’s oldest African American newspaper, covered PNC's annual Black History Month celebration with a feature story and five color photos. Simon PR produced the program, which featured Philadelphia’s own Dr. Eugene Richardson of the Tuskegee Airmen accompanied by two Tuskegee Airwomen. An introductory video, PowerPoint presentation, historic posters, speaking points, CEO briefing and gifts for the luncheon attendees were among our responsibilities in addition to media relations. Additional news coverage included segments on 6ABC and CBS-3. Read more.
Interesting Factoids
According to a recent PR News survey, the two skills still valued as most important for advancement within an organization are media relations (57.1 percent of respondents) and written communication (56.3 percent). Content creation was deemed third most important (43.8 percent), which reflects the growing changes in PR sparked by online communications.
(2013, April 29). Press Outreach Skills Still Considered Most Important in PR. PRNewsOnline. http://www.prnewsonline.com/water-cooler/2013/04/29/press-outreach-skills-still-considered-most-important-in-pr/
Crossroads Hospice’s brand philosophy is to ‘expect more.’ More is the highest quality of care patients and families receive from the Crossroads team. And more is what Simon PR delivers year after year, from big ideas to fabulous results across the footprint. Simon PR is a partner in every way --- strategic, creative, and a blast to work with.