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Simon Says: Do It Right!

From the Simon PR Portfolio

Putting you in the media spotlight every day; that's what our clients expect and it's what we do best. We match our clients' news with today's hot topics, apply our creative magic and leverage our relationships with reporters, editors and producers to deliver the stories that matter most.

Millers Mutual CEO Making 'Deep Dive' Before Setting Long-Term Plans, Goals

Millers Mutual Group, a regional property and casualty insurer, recently named Scott Orndorff as its new Chief Executive Officer. This Harrisburg-based company engaged Simon PR in generating buzz about the announcement among the thousands of small and mid-sized businesses that Millers Mutual insures.

The Agency secured feature stories in the Insurance Journal and BestWeek, a weekly insurance-industry newsletter, as well as announcements in Business Insurance, Insurance Networking News, and the Independent Agents & Brokers e-newsletter. Business and local media outreach resulted in placements on the Central Penn Business Journal’s homepage and in Lancaster County’s Intelligencer Journal. Read more.

"Promise Zone" Designation Brings Hope in West Philadelphia

"Promise Zone" designation brings hope in West Philadelphia - home to the People’s Emergency Center The Obama Administration recently designated the Mantua area of West Philadelphia as one of five “Promise Zones” in the nation. In each zone, the federal government will partner with the City and local innovators like Simon PR client, the People’s Emergency Center, to advance their work, expand opportunity into the community and spur neighborhood revitalization. As the national news broke, Simon PR positioned PEC as an expert resource located in the heart of the Promise Zone, securing a front-page story in The Philadelphia Inquirer; interviews with WHYY’s Radio Times and NBC-10’s @Issue; and coverage by 6-ABC, Generocity and Flying Kite Media. Read more.

Simon Says...

Interesting Factoids

The young are the heaviest consumers of online videos and are also strong consumers of digital news videos, according to the Pew Research Journalism Project. Nine in 10 18-to-29-year-olds watch online videos, and almost half, 48 percent, watch online news videos. That is equal to the 49 percent of 30-to-49-year-olds who watch online news video. Pew Research data also suggests that 12 percent of social media users have posted their own videos of news events on social networking sites. Meanwhile, 11 percent of online news consumers have submitted their own content to news organizations or blogs.

(2014, March 26) News Video on the Web: A Growing, if Uncertain, Part of News


From creating social media content to thought leadership campaigns for executives, Simon PR consistently delivers for Crossroads Hospice. The company’s brand promise is to ‘expect more.’ And more is what we can always expect--more big ideas and more fabulous, award-winning results.  They’re true partners—and they’re a blast to work with!

Michelle Taglialatela
Tag Strategies